Your ads don’t need
better targeting.They need better messaging.
Most brands do one of two things: double down on targeting, or push out more creative hoping something sticks. Neither fixes the real problem.
If your audience doesn’t see their exact situation in your message, they scroll past. This report tells you what they actually need to hear.
Trusted by 400+ DTC brands running paid ads on Meta and TikTok.
Sound familiar?
You launch 30 creatives to find 1 that works - and still can’t explain why it worked.
You’ve tried tightening your targeting. Your CPAs didn’t move.
You know what your product does. You don’t know how to say it to stop the scroll.
You’re spending real money on ads that are getting impressions - just not conversions.
You keep briefing your creative team, but every brief is basically a guess.
What your strategist
sends back.
Each report is researched from your interview, built around the patterns that convert in your category, and hand-reviewed before it ships.
- 01Customer truthsThe exact words, fears, and frustrations that make your audience stop and buy - mapped to your offer.
- 02Why they don't buyEvery doubt your audience has before they convert, and the messaging that defuses each one.
- 03Your real audience3-5 audience segments built around buying psychology, not demographics. Know who each ad should speak to.
- 04Angles & hooks8-12 messaging angles plus 20-30 hooks your creative team can use immediately.
- 05Your 7-day test planA ranked launch plan you can hand to your media buyer on Monday morning.
What outcomes this points to.
“We changed our hook angle based on what came back in the report. Our CTR went from 0.9% to 2.6% within two weeks. The personas section alone was worth it.”
Head of Growth, DTC skincare brand
“I've worked with creative strategists charging 10x this price and gotten less. The messaging angles section gave my team a full month of creative direction in one document.”
Founder, DTC supplements brand
“We were stuck in the volume trap - producing 40-50 creatives a month and getting maybe 2 winners. After applying the messaging framework from the report, our hit rate basically doubled.”
Performance marketing lead, fashion brand
Ten minutes of questions.
A report you’ll actually use.
$49
Less than an hour of media spend
One insight pays back in a day
No signup · Delivered within 24 hours